Mobile Group List Redesign
Tribe Pilot is a mobile trip planning tool for getting groups of friends on outdoor adventures. I was the first and only design hire shortly after its launch in the fall of 2017.
I redesigned the entire app during my first year at the company, including the most used aspect of the app: the group list feature.
The feature allows participants of a trip to share a checklist in real time. They can assign out items, save the list to their library, and modify the users who have access to the list.
In late 2019 I started redesigning screens for dark mode, and by early 2020 it was time to update the list feature as well. We figured it was finally time to add the additional functionality that we didn't have the resources to include the first time around.
Market Research, Wireframing, High Fidelity Prototyping, User Testing, High Fidelity User Interface and Interaction Design
January - February 2020
I first sat down with the CEO/product manager to take inventory of the functionality that we wanted to add to the feature. We took into consideration the user feedback we'd heard over the past year since its original launch.
Updates to Include:
Redesign for dark mode
Improve flow for creating group trips
Add items to bottom of list instead of tip
Tap and hold to rearrange
Auto-delete items with no text
Highlight "Copy List to Library" function to encourage paid upgrades
Add note to item
Add photo to item
Add reminder to item
STATE OF THE ART RESEARCH
Next I spent days looking over and using existing products to get inspiration and a sense of the kinds of interactions people expect from mobile list software. I noted the aspects I liked the most from each of the apps and combined them into my own version.
LIST CREATION FLOW
My first priority was to improve the flow of creating a list and adding people to it. Originally people would create a list then add people to it, but many users didn't realize there was the ability to add people - the main benefit of the list. So this time around I wanted adding people as part of the creation flow. There's the option to add everyone currently on the trip and everyone who joins the trip (Pro feature), as well as any combination of individuals who are already on the trip. This had to be very simple and clear for users so they knew exactly who would have access to the list.
INTERFACE UPDATE AND ADDED FUNCTIONALITY
Working on the interface was an iterative process that progressed as I worked on the functionality. The presentation of the different actions influenced the graphics of the list page - they both evolved together.
Functionality to Add:
I wanted to experiment with the different ways of displaying list items, as well as how to include so much functionality within each item. I took inspiration from the app Things in combination with Reminders.
Figuring Out Sublist Behavior
After touching base with the entire team, we decided to cut some of the functionality in order to get the redesign out the door faster. We decided to cut the notes, reminders, and quantities, but leave the sublists.
Because there was no longer a need for so many buttons within each list item, we decided that sublists would be achieved through swiping.
After delivering the annotated designs in early 2020, the redesign was in the app by spring. Users were thrilled about the new look and feel of the list feature. Upon followup conversation, we found out that more people were using group lists because of the integration of adding people to the creation flow. People also stated that the interface felt much more natural and intuitive to them. Saving lists to the library also became more popular in the subsequent months, converting more free to paid users and adding more value to already paying customers.
Group lists continue to be the feature that creates the most conversions from free to paid users.
Designs in Production